Shotgun
The contract on the web is for a single page, therefore one page can make or break your reputation.
Users do shotgun weddings and divorces with websites. One very good page is enough to secure your reputation, and therefore make the rest of your site's content a candidate for exploration. Equally, one bad page and all is lost.
Image adapted from Grand Theft Auto San Andreas (requires Flash player)
Four key ideas about websites Rich, fast, calm, simple
Flower Websites are like flowers, designed for a purpose