Pavement café
Many webpage layouts are like English pavement cafés - a few tables crammed between the shop and the road. The street template doesn't create enough space for a delightful coffee experience.
Good page templates give content pride of place. Users are are after the content. Users ultimately judge you on whether you help them not whether you look good . Choosing between similar websites, users will prefer (a) the site that's easier to read (b) the site that gives most space to content.
The web as a whole v individual websites Island and ocean
Found and lost Users only look at a small piece of the page